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    Articles

    4/2/2010  Highlights from SEMPO’s State of Search Engine Marketing Report 2010

    The survey recently conducted by the Search Engine Marketing Professional Organization (SEMPO) of over 1,500 agency and client-side search marketers from 68 countries has been released with surprising results. The survey predominately concentrated on the core definition of search engine marketing (SEM) – search engine optimization (SEO) and paid search – but was also able to draw out more information on social media marketing (SMM), an aspect of SEM that is quickly becoming a key element of search marketing.

    3/5/2010 What is Your Secret Salsa Recipe (the Best Digital Marketing Mix)?

    This past month I had the opportunity to speak with a prominent executive coaching group in the Los Angeles area on the topic of “Digital Marketing in 2010.” This group consists of CXOs (e.g. chief executive officer, chief marketing officer, etc.) for their respective companies. They meet regularly to exchange information and help each other navigate through the ever-changing business landscape.

    3/5/2010 Marketers Must Educate and Enlighten Concerned Consumers Regarding Ad Targeting

    Without access to consumer data, online advertising is unquestionably less effective. Data is critical when it comes to internet marketing. Successful internet marketing requires that accurate and relevant information be gathered from online audiences in order to offer high-quality, targeted advertising to consumers and value to the companies who place them.

    12/10/2009 Forecasting for Maximum ROI doesn't have to be a Marketing Nightmare

    The direct marketer’s perennial question is how to best allocate the annual marketing budget across a bewildering array of channels and tactics to yield the maximum return on investment. The bigger the company, the bigger the challenge. With some of the very largest companies spending billions of dollars each year on marketing, the challenge can be almost insurmountable.

    9/28/2009 Yahoo’s $100 Million Gamble or Investment?

    The announcement of Yahoo’s $100 million ad campaign has sparked some interest, and raised eyebrows amongst those in the search engine marketing community. In a move that is being viewed by some SEM professionals as a ridiculously expensive and doomed attempt at reinvention, many are left wondering: is it really worth it?

     

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